numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.
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Abstract This paper presents the role played by staff especially in service companies. This abstract may be abridged. One could see a rapid increase in the quantity and quality of banks’ grzfgorczyk as well as an increase of promotional activities professionalism. Pluta — Olearnik, M.
Fees and commissions were of increasing importance for banks.
MARKETING-MIX STRATEGIES OF BANKS IN POLAND.
Marketing activities of banks implemented since the mid- 90s over time become fully professional. Vol 24 No 5 Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. Its aim is to improve the system of internal communication and responsiveness to the needs of others.
Marketing bankowy – Wojciech Grzegorczyk – Google Books
However, bankowyy may print, download, or email articles for individual use. We see employees as internal customers. Main page About edition Search the website Instructions for authors Editorial board Contact information.
Pay the publication fee and send a proof of payment. A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization.
Marketting to main content Skip to main navigation menu Skip to site footer. The example of the design of materials Authorship Statementon the Submitted Paper. Scientific Journal of Polonia University.
Vol 20 No 1 Marketing w teorii i w praktyce. It is an important strategic element of any organization. Vol 25 No 6 Punkt zwrotny nowoczesnej firmy. Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing. Scientific Journal of Polonia Universitymarkrting 1 Users should refer to the bnkowy published version of the material for the full abstract. Open Science in Ukraine – site development for scientific journals.
There are many different measures for bank marketing activities: A significant increase in the importance of marketing research as a condition of marketing strategies could be grzeorczyk as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU. It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.
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STAFF AS AN ESSENTIAL ELEMENT OF MARKETING-MIX IN BUSINESS SERVICE
The importance of human resources has accelerated the development of internal marketing. No warranty is given about the accuracy of the copy.
Wydawnictwo Akademii Ekonomicznej w Poznaniu. Vol 29 No 4 Prices were established more frequently on the basis of price competition and demand.